Cross-Culture Coaching | Text Localization | Identity Translation 

Do you speak the language of your target market in Europe
but keep encountering communication barriers?

In business life, individual cultural backgrounds can create communication barriers. The closer two cultures seem to be—for example those in Europe and the USA—the more challenging it can become to recognize, accept, avoid, and then finally overcome these barriers.—Insightful cultural awareness is the goal and objective of Cross-Culture Coaching.

In addition to fun and customized language training, sprachdesign^® provides you with the knowledge and techniques necessary for successful leadership and effective teamwork for leading a multi-cultural business life.
You will develop your individual skills and fine-tune them in respect to your European target market.

sprachdesign^® Cross-Culture Coaching is available as:

• individual coaching
• group training seminars and workshops

Are your corporate brochures not as effective as they can be in your target market in Europe, although they are professional translations?

A grammatically correct translation does not necessarily guarantee total or correct understanding. There are a lot of non-language factors that must be taken into consideration when a text leaves home and enters a foreign market—this process is called Text Localization—the vital next step after any accurate and comprehensive translation.

The sprachdesign^® team has the profound knowledge and varied resources of a specialist brain pool to translate and adapt your corporate brochures, in-house communications, and marketing materials—or your latest lifestyle ezine—for your target market in Europe.

sprachdesign^® Text Localization creates:

• target-market specific texts
• culturally adapted texts

Is your corporate identity in sync with the values, traditions, and overall perceptions of your target market in Europe?

It is commonplace to say “When in Rome, do as the Romans do.”
If your company or organization did so, how would you differen­tiate your offer from that of the competition?

While Identity Translation is a complex process, its goal is clearly defined: maintain your corporate culture while respectfully responding to foreign values and unfamiliar concepts.

Since 1995 Tomas M. Mielke of sprachdesign^® has been working with a multi-national clientele. He and his team have the skill-set, knowledge, and expertise to help you express your business objectives clearly, as well as convey the image you wish to project to your European target market and target group.

sprachdesign^® Identity Translation provides you with:

• a consistent corporate identity
• a culturally accepted presence